Google introduces Pixel Pass, an all-in-one subscription combining phones and premium services

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Alongside the launch of the new Google Pixel 6 smartphones, the company also introduced a new way to purchase them: Pixel Pass. This all-in-one subscription service allows consumers to purchase a Pixel phone for a low monthly price, rather than paying for it all upfront. The service is available at $45 per month for the Pixel 6 and $55 per month for the Pixel 6 Pro — but it doesn’t just provide access to the phones themselves. Also included with the subscription are Google’s services, like storage, music, YouTube Premium and free apps and games.

Specifically, subscribers will have access to ad-free YouTube, aka YouTube Premium, typically $11.99 per month. This includes YouTube Music Premium, the company’s answer to Spotify and Apple Music, and its replacement for Google Play Music, which was wound down.

Pixel Pass subscribers will also get 200 GB of cloud storage with Google One, Google Store discounts and Google Play Pass — the otherwise $4.99 USD per month or $29.99 per year subscription, which offers a free selection of apps and games without in-app purchase or ads, similar to Apple Arcade.

The subscription additionally includes insurance, with Preferred Care coverage for hassle-free repairs and “life’s little accidents,” says Google. This is Google’s version of something like AppleCare for Apple devices.

The Pixel devices that ship with Pixel Pass are unlocked so they work with all major carriers.

Consumers can buy the service through the Google Store or with a phone plan on Google Fi, the company’s own cell service, Google says.

By paying for Pixel Pass as a subscription, device owners would save up to $294 over the course of two years, Google notes. But if they purchase through Google Fi, you’ll also save an additional $4 off your monthly Fi plan, equaling $414 in savings over the two years.

The subscription is designed for regular updaters who like to always carry the latest devices, but also want access to premium services. It’s clearly aimed to be the Google alternative to Apple’s own iPhone subscription plan, via the iPhone Upgrade Program. But while Apple offers its own set of subscription services separately through its newer Apple One subscription plans, the Pixel Pass bundles them in.

The new Pixel Pass with Pixel 6 is available for preorder today in the U.S. starting at $45 per month on the Google Store or via Google Fi.

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